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Boulevard magazine edited by Fiona Lazareff

Fiona Scott-Roberts lance Boulevard à Paris, Capital Finance 23/9/99

Europar et Orfimar ont apporté 3,2MF chacune à Mediatime France Sa (capital, 8 MF), société éditrice de «Boulevard», magazine lancé par Fiona Scott-Roberts. Mediatime UK Limited (holding controlée par F.Scott Roberts, directrice de publication et administrateur de Mediatime France Sa) a apporté 1 MF, le solde provenant de Merry Croft (institution financière située à Jersey, 400 KF) et par Langret (institution financière genevoise, 200 KF). Le conseil de l'operation fut Martin Knight, (société britannique B.K.R.) qui monta le tour de table du journal «The Independant>».

Diffusé a 50.000 exemplaires, «Boulevard» beneficie d'un accord de diffusion qualifiee aupres des abonnés du Financial Times. F.Scott-Roberts prevoit un CA de 1,2 MF sur 1e premier exercice et un RN equilibré d'ici 18 mois.
Boulevard; journal edité par Fiona Lazareff

BOULEVARD entre en Bourse, Par Emmanuel de Brantes, Le Quotidien 21 avril 1990

BOULEVARD entre en Bourse
La création d'un nouveau magazine est toujours un événement très attendu dans l'édition. Celui du «Boulevard », la revue des trois P, « People, Power and Panache » (litteralement les Hommes, l'Argent et le Panache). est parti pour secouer le cocotier des magazines haut de gamme parisiens Et, pour son lancement lundi soir, un lieu adéquat a été choisi: la Bourse de Paris. Pourquoi adéquat?
Parce qu'au-dela de la frénésie de la corbeille « Boulevard » traite des valeurs en hausse: portraits de personnalités des affaires, enquêtes sur «tout ce qui compte en France », du marché immobilier à la scène culturelle en passant par les sécrets des pouvoirs et des élites.
Magazine de langue anglaise, « Boulevard » est très français. Par son tour de table financier (parmi les administrateurs figure Bruno Rohmer, le très dynamique PDG de l'Oros Communication), ses signatures et ses sujets.
Essentiellement destiné à «l'élite cosmopolite des grands voyageurs d'affaires attachés à decouvrir la réalité française avec un eclairage international», commente sa directrice-fondatrice Fiona Scott-Roberts,
Si le magazine n'est diffusé pour l'instant qu'a 50 000 exemplaires dans les librairies spécialisées et les kiosques parisiens, il compte developper son assise en couvrant egalement dans les prochains mois Londres, New York, Tokyo et Berlin. Cosmopolitisme toujours. Une ombre s'est nean-moins installée sur la creation de ce nouveau litre: un autre « Boulevard », sorte de «Pariscope » amelioré, vient de faire irruption sur la scène parisienne, traitant des spectacles de la capitale et des vedettes du cinéma français. « Notre titre est deposé depuis longtemps. et nous nous verrons obligés d'entainer unc procédure judiciaire si cette autre publication ne change pas de nom», indique Fiona Scott-Roberts.



Visits to London by top flight European dance companies are few and far between, and when they come the scramble for tickets can be ferocious. The recent visit by Pina Bausch's Tanz Theatre Wuppertal - their first in ten years - was a case in point. Sadlers Wells sold out weeks in advance of the handful of shows and an army of fans was disappointed.

New, aggressively cheap fares by airline companies, however, make it possible to zip over to Europe, catch a show, and head home after breakfast the next morning - and all for the price of a front stalls ticket at Covent Garden and a braised tuna steak afterwards. That's the theory, at least, and I decided to try it out. Ryanair, which offers extravagantly cheap-sounding deals, was my carrier of choice.

The way to buy Ryanair tickets is online ( No hideous phone-queue muzak for you, no call-centre staff to pay for them. One of the site's best features is a link to a listings service called DIVENTO (, the brainchild of Fiona Lazareff, former financial analyst, turned magazine editor.
With the click of a mouse you can see which shows, art exhibitions etcetera are playing in each Ryanair destination, check ticket availability, and make an online booking. Within minutes I had narrowed my choice to upcoming performances by Frankfurt Ballet, the La Scala Ballet in Milan, and the Royal Danish Ballet in Copenhagen.

I decided on Frankfurt, where a new William Forsythe piece was premiering. A front stalls ticket at the Opera House, I discovered, costs 30 E (about £'7), less than a third of the Covent Garden price. Clicking back to Ryanair I checked flight availability. Ryanair prices are demand-driven. If you're prepared to pay a couple of months in advance you can fly to Frankfurt and back for £9. If you want to go tomorrow the same trip will cost you up to £32. As each flight-date approaches the flight-cost rises, with daytime and weekend flights filling up first. My return ticket, booked a fortnight ahead, cost £80.

There are add-ons, however. None of their quoted prices include what Ryanair call ³service charges², or taxes. In my case these totalled more than £25, and if you pay for your ticket with a credit card, you'll be charged a further £5. So the effective minimum return price to Frankfurt is actually £50.

You can sort a hotel out online too ( and compared to London the prices are low. Singles in the Pension Schneider on Taunusstrasse, a few minutes walk from the Opera House, start at 35 euros (about £20) a night. If you want to spoil yourself with ultra-modern architecture, a swimming-pool and smoked halibut for breakfast, the Hilton on Hochstrasse has singles from 299 E (£160).

But you're not in Frankfurt yet, and if you're flying Ryanair your journey will start with an hour's train ride from Liverpool Street to Stansted. Check in queues are long - I arrived an hour and a half before my departure time of '2:30 pm and found more than 100 people standing in line - and if you're not checked in 30 minutes before departure time you risk getting bumped. Ryanair promise a no-frills flight and that's what they deliver. My fellow-passengers and I were ordered to three departure gates in succession - the third a chairless holding area where we were penned for 25 minutes without apology. The aircraft eventually left an hour and a half late.

It's also essential to find out which airport Ryanair flights actually land at. These tend not to be the main city terminal. Frankfurt flights go to Hahn, almost 2 hours drive from the city. Coaches meet each flight, and for '' E (£6) will deliver you to the Hauptbahnhof, the main railway station - a smooth but uninspiring ride. By the time I arrived at my hotel - about 7:30 pm local time - I had been traveling for eight and a half hours. I had to run to make it to the Opera House on time.

I was glad I did. The performance in the modernist blue auditorium had all the surreal smoulder I had hoped for, and Thom Willems's electronic score slammed into us at a volume that would have dislodged the gilt cupids at Covent Garden. And because the Frankfurt Opera House is properly subsidised by the German government rather than reliant on big business, the audience was full of genuine dance-lovers rather than corporate stiffs. The buzzy atmosphere might also have had something to do with the fact that the champagne cost £2.50 a glass, so you could quite sensibly have four, rather than guiltily have one for £10, as at the Garden.

Afterwards, inspired by the dancers' finely-toned limbs, I addressed a plate of pork-belly and fried potatoes at Wagner's on Schweitzerstrasse. The next morning I visited the Goethe museum, whose painting collection includes Fuseli's sublimely creepy ‘The Nightmare' - a treat for the gothically inclined.

Would I do it again? Yes, if there was something I wanted to see badly enough. The Ryanair process is firm but fair, and with good forward planning it's possible to do the whole thing for £100 - beer, ballet and bed included. But you'll need to write off a day for each journey. And take a very good, very long book.

Fiona Lazareff, PDG d'Eurorez PLC signe avec Ryanair

Au départ de Carcassone, depuis l'ouverture d'une collaboration entre la compagnie aérienne Ryanair et le site web "" dirigé par Fiona Lazareff, ancienne rédactrice-en-chef de Boulevard, il est possible de réserver en ligne sa place pour une comédie musicale à Londres, en même temps que la réservation de ses billets d'avions. Et pas seulement à Londres mais dans toutes les villes européennes desservies par Ryanair.
En se rapprochant de "" la compagnie irlandaise ajoute à sa prestation des informations touristiques et culturelles à même de retenir l'attention des voyageurs.
Pour obtenir ces renseignements, il suffit de cliquer sur la fenêtre "Destination" et de choisir sa ville. Informations historiques, culturelles, programmes des spectacles, des expositions et autres festivités sont à disposition et il est possible de réserver ses places pour les évènements qui on retenu votre choix.

EUROREZ PLC signs partnership with low-cost airline

EUROREZ PLC has signed a partnership with Buzz, the low cost airline to allow passengers to book tickets to events in the destinations to which it travels.

Each event includes a description of around 200 words, photos, seating plans and detailed information of how to get there. Moreover the passenger can select the date, the ticket category of his choice, and book immediately on line by submitting his credit card details and printing a voucher once his credit card is authorised. The voucher is exchanged at the box office for tickets.

Information on events, and the booking facility comes in English, French, German, Spanish and of course English – a godsend to multi-lingual sites such as airlines or travel portals.

“We create extra revenue for our partners as well as providing lots of attractive content for free and a really useful and unique service for their customers” says Fiona Lazareff, chief executive who is based in Paris.

Events, especially if they can be booked in advance, motivate travel. Eurorez sells everything from opera in Prague to pop concerts in Amsterdam, but it also sells the more mundane kind of stuff – tickets which enable time-conscious tourists to jump the queue to popular exhibitions, boat trips, airport transfers, even visas to Russia. The hottest selling items last week were tickets to the Rolling Stones in Amsterdam and to the opera in Prague.

The technology behind the website is so good that no full-time webmaster is necessary: journalists throughout Europe can type in their information from wherever they happen to be, in the language of their choice, as long as they have internet access (and a secret password), and the home page can be modified at the touch of a button; customized to the preferences of tourists from each country with a featured language. Finally event managers can add or withdraw seats/places to or from the system; providing they have their unique login in and password.



Nouveau mensuel anglo-phone : Paris Boulevard, un magazine haut de gamme. Il sera lancé officiellement le 23 avril à Paris. Tirage : 50 000 exemplaiies. Administrateur
Bruno Rohmer, ancien PDG du groupe Express. Fondatrice et directrice : Fiona Scott-Roberts, une Anglaise ayant travaillé jusqu'alors dans des banques d'affaires internationales. Institutions financières participant au capital : Langret. Europar, Orfimar.

Claudia Schiffer Boulevard Magazine

Paris Boulevard, lancé par Fiona Scott-Roberts: Telerama Mai 1990

II s'appelle Paris Boulevard, c'est un cent pages papier glacé, tout en couleur. Ses marraines, Fiona Scott-Roberts (une business-woman reconvertie dans la presse) et Laetitia Jettl-Guichard (qui dirigeait la version americaine de Elle) veulent en faire le premier magazine en langue anglaise de la capitale. Maquette impeccable mais articles un peu top axés sur «ceux qui ont reussi», ce mensuel très bcbg vise les touristes de luxe et les hommesd'affaires. II n' empietera donc pas sur les plates-bandes de Paris Passion, le pionnier — et le seul jusqu’ici – des journaux parisiens en anglais.
Mai 1990

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